Ikea boss confirms we have hit ‘peak stuff’

The world has reached “peak furniture”, according to the head of sustainability at Ikea. “In the West we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff, peak home furnishings,” Steve Howard told the audience at a climate change conference in London. “If you look on a global basis, most people are still poor and most people actually haven’t got to sufficiency yet. There is a global growth opportunity… but it’s a distribution issue,” Howard said.

Sourced through Scoop.it from: www.independent.co.uk

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